SEO – Helping Customers to Find your Website
Search Engine Optimization: Helping Customers Find Your Website
Search engine optimization, or SEO, is a method of making your site look better to the search engines. If you have a website or would like to have one in the future, you should take the time to understand SEO and learn how to use it on your site. In this article, you’ll learn some valuable tips that will help you use SEO effectively.
Avoid using linking networks to increase the links to your website. Search engines emphasize on the quality of the links, not the quantity. Link directories merely add your website to the thousands of other websites that they have listed. You website will be penalized heavily if they detect that your website is linked to link spammers.
One of the biggest mistakes budding SEO experts make is having titles on their site that are just too long. Keep in mind that most search engines put a 60 character cap on keywords for a title, so the shorter, more informative you can make your title, the better off you will be.
Backlinking Strategies for Service Companies
Make sure you’re linking to other websites. When they are linked to similar websites, search engines tend to rank websites higher. So try creating a “resources” page that uses keywords strategically and links to other sites that are similar or relevant to the topic of your site. This will help to improve your ranking and build favor with your readers.
Think about including a blog on your webpage if you want to increase the chance of appearing on the most searches. Search engines are looking for updated content, so if your page is outdated, this is your best road to take. Include a blog on your site for more visitors and greater sales.
Place your keywords inside web content. The search engines will be more likely to recognize that your site is likely related to particular keywords and will rank your site according to that. Avoid going overboard with the keywords though, you may get nailed by a spider program and not picked up because you are marked as spam.
Because many of the major search engines give preferential treatment to websites that update their content regularly, make sure that you update the body text of your website regularly. There is a strong chance that search engines will lower your search engine ranking if your content never changes.
Make sure to link your headquarters on Google Places if you are a physical business. This allows you to be found in a map search for the local area. You have a much better chance of being at the top of the list for a local search than nationally, and being in Google Places weights you higher on most search engines, not just Google.
Whether you’re a longtime website owner or have yet to create a site of your own, SEO is an important skill to learn. Now that you’ve read through the tips in this article, you have an understanding of SEO and how you can use it. You should have no problem making your site a success if you keep this advice in mind.