How to market glass companies

Marketing TIps for Glass Companies and Window Contractors

If you have a glass company or a windshield replacement business then you know the market is saturated and you are probably having trouble getting new customers through your website. There are some pretty good marketing strategies that you can use to drive more targetted traffic to your site and hopefully get some new customers that are searching for glass repair. Here are some quick tips that might help you figure it out. Check out the websites of a local glass company website and see how they do it. A good example is Valleywideglass.com They were a relatively new site but their online presence is growing due to decent SEO work being done.

Don’t waste too much money on your marketing budget. Get a good local seo expert and pay about 600 a month. This should start getting you some high quality backlinks from other glass companies or glass manufacturers. These niche related backlinks from other contractors especially if they are local will really help build your domain authority and in turn rankings for glass, window and patio door related keywords

Don’t only worry about insurance referrals. Sure they come and go and they are free money but posting ads even on craigslist will get you a ton of work. You just have to be smart about it. Use quality headlines like:

Cheap Glass Repair

Affordable Window Replacement

Then fill in your ads with a lot of text that your customers may be searching for you whether on google or craigslist. Another good place is thumbtack.com You can find many customers looking and only bid on the jobs that would appeal to you.

Local SEO for Glass Company Marketing

Seo or Search engine marketing can increases the online footprint of an auto glass or window repair company’s website. This process can take time, 3-6 months on average but will have huge results and last for a long time. You need to move up those rankings and get customers!

Window Company Website Design

Make sure the web design company doing your site knows about the keywords and niche that you are into. So a glass company site should be studied and then the seo company can get ideas on the best way to market that. Make sure the site is responsive as the new google guidelines show that that is the preferred type of website.

Glass Replacement Ads on Craigslist

Post ads on craigslist under the services offered section. These ads should be free and you can post a few a day. My tip is to create 4 different ads. Targeting 4 different services for example:

Window Repair Ad

Sliding Door Replacement Ad

Custom Mirror Ad

Emergency Board Up Ad

make each ad seperate and include an image logo with your phone number on it. Craigslist no longer accepts backlinks in their ads but you still want to show your website and phone number and get those calls coming in!

Hope this helps, good luck out there!

 

Responsive Web Designs

What is a responsive website?

A mobile responsive website is a webpage that looks great on all devices and screens. The designers uses an approach that fits each template into many patterns so that it will look right on all of them.

Since 2010 responsive websites have been the trend. Google loves to rank them well because the rise in search traffic on mobile devices is on a huge upward trend. Most people use small screen devices and when your page isn’t optimized the user will leave the page fast and google doesn’t like sending people to pages they can’t read.

If you are looking for a responsive website check for a web designer who specializes in SEO optimized websites like.

How do responsive sites look?

The key is to use a design that works for one site and set up the elements to respond differently. You can use different grid setups and themes to help with this process.

Lets look at a regular old “fixed” site. They will be viewed on a desktop computer and lets say it has 4 columns. On a smaller layout like a tablet or phone it will change into one long column, or 2 columns and 2 rows depending on how you code it. Also the text will have to change size depending on the screen so that it is still easily readable to the user.

You will want to use optimized images also because you don’t want your page to load slowly on small devices and 3g and 4g. So responsive sites are best used with optimized images. There are many programs and plugins you can get to help you optimize those images for webpages.

The main detail is: with responsive designs, the websites will automatically adjust based on the size of the  device the viewer sees it in.

What are common ways to make pages responsive?

You can use Responsive grids. All pre formatted  page elements are sized proportionately, rather than by pixels. So if you have 2 columns, you wouldn’t say exactly how wide each should be, but rather how wide they should all be in relation overall. Column 1 should take up half the page, column 2 should take up the other 50%.

Using Media such as pics are also resized relatively. That way the images can stay within the column and keep its relative design shape.

Why do I need a responsive design?

Alot more people are using phones and tablets. Recent studies find that over 45 percent of americans own a smart phone and 30% or more own tablets and ipads.  Shipments of smartphones outpace those of regular phones obviously and soon more than desktop and laptop computers. If you have a current website look into your google analytics and see how much traffic you are getting from mobile. You can also see what the bounce rate is, or how often they click directly back when they see your page isn’t optimized for their device. So yes, you do need a responsive website if you want to compete for business online in the modern age. Thanks for reading. Laura.

 

Marketing for service companies

Tips on Marketing Service Companies Online and Offline

It’s the local, one-to-one aspect of service marketing that makes it so different from marketing the average product. And if your company is all about providing a great service, a marketing campaign that builds relationships is essential to your success.

1. Let customers know you.

Women shoppers, in particular, look for deeper information when deciding on which company or service to choose, and the vast majority of both male and female shoppers do research on the web before making a purchase. Having a company website is an affordable and smart way to convey in-depth information about your service business.

Showcase your service benefits on the main page, just as you would in an effective company brochure. And show how well your company delivers on its promises by providing testimonials, case histories or work samples.

2. Compete based on value.

What will make customers or clients select your company vs. your competitor’s? Most choose the service provider that offers the greatest value for their money. In many competitive markets, there’s price parity among the principal players. The best way to win business is not to cut your prices or rates, but instead add products or services that elevate your offer– making it too good to resist. This is called “bundling.”.

Take time to develop a service bundle that you know will appeal to your best prospects. You may need to test various offers until you find a winning combination; then modify your offer periodically to keep your incentives fresh.

3. Tempt customers with incentives.

Customers who’ve had positive experiences with your company’s services in the past will happily return. Businesses that provide home services, such as rug cleaning, painting, home heating or air conditioning, can benefit by sending consumers coupons through a marriage-mail provider, such as Valpak. For long-term results, create a special offer that will motivate new customers to make more than a single purchase.

4. Keep in touch.

It costs considerably less to keep a customer than to win a new one, so it’s smart to maintain a campaign to upsell or resell existing customers. Even with the best of offers, you can burn out your list if you pitch customers too often.

Make a habit of periodically using your marketing communications to ask for referrals. You can e-mail a success story, for example, and ask the recipients to forward it to friends or family members who would like to achieve similar results. By providing deep information about your company for ongoing offers and new customers and communications with existing customers, you’ll create a synergistic campaign that builds strong relationships.

SEO – Helping Customers to Find your Website

Search Engine Optimization: Helping Customers Find Your Website

Search engine optimization, or SEO, is a method of making your site look better to the search engines. If you have a website or would like to have one in the future, you should take the time to understand SEO and learn how to use it on your site. In this article, you’ll learn some valuable tips that will help you use SEO effectively.

Avoid using linking networks to increase the links to your website. Search engines emphasize on the quality of the links, not the quantity. Link directories merely add your website to the thousands of other websites that they have listed. You website will be penalized heavily if they detect that your website is linked to link spammers.

One of the biggest mistakes budding SEO experts make is having titles on their site that are just too long. Keep in mind that most search engines put a 60 character cap on keywords for a title, so the shorter, more informative you can make your title, the better off you will be.

Backlinking Strategies for Service Companies

Make sure you’re linking to other websites. When they are linked to similar websites, search engines tend to rank websites higher. So try creating a “resources” page that uses keywords strategically and links to other sites that are similar or relevant to the topic of your site. This will help to improve your ranking and build favor with your readers.

Think about including a blog on your webpage if you want to increase the chance of appearing on the most searches. Search engines are looking for updated content, so if your page is outdated, this is your best road to take. Include a blog on your site for more visitors and greater sales.

Place your keywords inside web content. The search engines will be more likely to recognize that your site is likely related to particular keywords and will rank your site according to that. Avoid going overboard with the keywords though, you may get nailed by a spider program and not picked up because you are marked as spam.

Because many of the major search engines give preferential treatment to websites that update their content regularly, make sure that you update the body text of your website regularly. There is a strong chance that search engines will lower your search engine ranking if your content never changes.

Make sure to link your headquarters on Google Places if you are a physical business. This allows you to be found in a map search for the local area. You have a much better chance of being at the top of the list for a local search than nationally, and being in Google Places weights you higher on most search engines, not just Google.

Whether you’re a longtime website owner or have yet to create a site of your own, SEO is an important skill to learn. Now that you’ve read through the tips in this article, you have an understanding of SEO and how you can use it. You should have no problem making your site a success if you keep this advice in mind.